Search Engine Optimization Services

Search engine optimization or SEO refers to improving the visibility and ranking of a website or web page in search engine results pages (SERPs). A successful SEO strategy involves a combination of technical tasks, including on-page and off-page tactics, such as optimizing the site’s architecture, content, links, site speed, and usability.

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    How to Measure SEO Results

    SEO isn’t a one-size-fits-all process; measuring your campaign’s success can be tricky without the right tools. That’s where we come in. We use a suite of online tools and analytics at Levy Online to help our clients measure their SEO results. 

    Here are a few of the metrics we look at regularly to help determine if an SEO campaign is working as it should: 

    • Organic traffic 
    • keyword rankings 
    • SERP visibility 
    • click-through rate 
    • backlinks 
    • page speed 
    • time spent on page 
    • Goal Completions
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    SEO Services

    SEO Audit

    An SEO audit provides a detailed analysis of a website’s overall health and performance. The scope of an SEO audit can range from a top-level assessment of an entire website to a granular report that covers specific areas of the site, such as a single landing page, menu navigation, blog posts, or eCommerce product pages. It can also help identify issues that may have already caused a drop in traffic or rankings and opportunities for improvement. 

    Competitor Analysis 

    The next step in a well-rounded SEO strategy is identifying your competitors’ strengths and weaknesses based on backlink profiles and other search data. This information can be used to develop effective strategies to outperform your competitors and grow your market share. A thorough competitor analysis also provides valuable insights into your target customers’ online behavior that you can use to drive more conversions and sales. 

    Keyword Research

    Keyword research is an essential component of any successful SEO campaign. It involves identifying relevant keywords and analyzing their search volume, trends, competition level, and relevance to your business. Once you’ve compiled a list of potential keywords, the next step is to optimize your web pages for search engines by including them in your content and building links to your pages.

    On-Page SEO

    On-page SEO (also called on-site SEO) is the practice of improving a website’s search engine rankings and generating organic traffic through webpage optimization. This includes optimizing various page elements such as headlines, HTML tags (title, meta, and header), and images. To achieve top rankings, it’s also essential to ensure your website displays a high level of experience, expertise, authority, and trustworthiness (E-E-A-T).

    SEO Content Writing

    SEO content adds value, authority, and credibility to a website. Types of SEO content include landing pages (FAQ pages, location pages, service pages, resource pages, etc.), blog posts, “how-to” guides, product descriptions, eBooks, and white papers. High-quality SEO content should be easy to understand, formatted for quick reading, and include target keywords. Content should also be updated regularly so that search engines can continue to index it.

    Technical SEO

    Technical SEO refers to the technical aspects of a website, such as site speed, mobile-friendliness, site architecture, crawlability, and site security. A solid technical foundation is essential for maximizing your search engine rankings and preventing your site from ranking higher in results. Most websites experience performance issues due to code issues or heavy images, so it’s important to have a trained development team to identify and resolve these issues.

    Local SEO 

    Local SEO is vital for any brick-and-mortar business that wants to attract more local customers. To rank well in local search results and get your business on top of Google Maps and other local listings, you’ll need to ensure that your business information (name, address, phone number, etc.) or NAP is consistent across all digital channels. This includes your website, directory listings, social media profiles & local citations.

    Online Reputation Management (ORM)

    Online reputation management refers to monitoring and maintaining your brand’s reputation by responding to mentions of your business in online reviews and social media. By actively managing your online reputation, you can help prevent negative customer reviews from impacting your business and hurting your bottom line. 

    Link Building

    Link building is acquiring links from other authoritative websites to your website. Backlinks play a key role in helping search engines determine which websites are the most relevant to their users’ queries. The quantity and quality of your backlinks can significantly impact your overall ranking on Google and other search engines. Some strategies for gaining quality backlinks include guest blogging, getting local citations, and engaging with influencers in your industry.

    Enterprise SEO

    Large organizations (businesses with many web pages), like international corporations, need to employ SEO strategies to boost their online visibility. However, the tactics to implement in this case differ from those used by businesses with few web pages. As an enterprise, your techniques need to be scalable because you are targeting more competitive keywords, dealing with a high number of backlinks, and posting many blog posts. Our enterprise SEO services can help you manage all your pages effectively, maintain page speed, post quality and updated content, select the right keywords, and eliminate technical issues that may go unnoticed when you have thousands of web pages to manage. Contact us to learn more about the enterprise SEO practice that can benefit your business.

    Franchise SEO

    Multiple-location businesses need a unique approach to ranking higher in search engines. Franchise SEO is vital in increasing the visibility of a franchise business. The primary tactics in this category are posting localized content (content that speaks to and meets the needs of audiences in different locations), creating landing pages for each franchise location, and maintaining brand consistency. Typically, franchise businesses face the challenge of the brand being widely known but not getting clients in some of their locations. Franchise SEO ensures you maintain your popularity and increase local traffic.

    E-Commerce SEO

    SEO is a crucial marketing strategy for online stores. With more than half of consumers in the U.S. shopping online, you should aim at having your store on top of search engines. E-commerce SEO is focused on increasing the visibility of online stores. One of the strategies used in this category is to include detailed descriptions on product pages. Generally, consumers want to learn more about a product before purchasing it. A potential buyer is more likely to order a product from an online store that offers adequate information as opposed to another that just posted the product. Your product descriptions should be informative and have target keywords to catch the attention of potential customers. Other e-commerce SEO practices are posting content that answers the frequently asked questions about your products, updating existing content, ensuring your pages load fast, and receiving traffic from relevant websites through links.

    SEO for Lawyers

    SEO is integral to a successful legal marketing campaign. For your law firm to be among the first a user comes across on a search engine, you need to be strategic. SEO for lawyers involves answering commonly asked questions, such as what to do when arrested for drunk driving, how to file for a divorce, or what to do when wrongfully terminated. You also need to have informative content on your homepage and practice areas pages. Furthermore, every page on your website, including the contact form, should include target keywords and calls to action (CTAs). Additionally, link-building is crucial in helping a law firm establish authority. Not only will potential clients trust your services, but backlinks can also boost your SEO performance. Search engines view websites that receive backlinks as a sign of a website’s credibility. Consequently, they will favor it.

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    Our Search Engine Optimization Methodology

    When you receive website SEO services from us, we will follow a well-thought methodology to provide you with the results you desire. Here is what to expect:

    Discover

    In this phase, we will learn more about your business. What industry are you in? Who is your target audience? What can bring your target audience to your website? What problems are you facing? What are your business goals? What are your desired SEO outcomes? Which category among our SEO services will benefit your business?

    Analyze

    After obtaining enough information about your business, we will analyze your website’s SEO performance. We will examine every aspect related to your website’s online visibility — how you rank in comparison to your competitors if you are receiving any backlinks, and if your website has any technical issues that may be affecting its SEO performance.

    Strategize

    The analysis stage will be followed by the development of a strategy. These include identifying target keywords, determining how to use the carefully selected keywords, and developing a content plan (identifying the best topics based on your target audience’s search queries and creating a content calendar).

    We will also come up with a plan to fix technical issues, such as low loading speed, broken links, broken images, duplicate content, and poor navigation.

    Execute

    With detailed plans from the strategy development phase, we will start to make the necessary changes. We will fix technical issues that hinder your ability to be visible in search engines. We will optimize your website’s loading speed, fix broken links and images, remove duplicate content, and so on.

    Additionally, we will provide quality content that includes target keywords and optimize your UI/UX design to ensure your website is easy to navigate, mobile-friendly, and every page is informative. 

    Measure

    The changes we implement need to be measured regularly. With advanced tools, we will monitor your website’s key metrics. We will measure how your website ranks in search engines, how much traffic you receive from various sources, your page loading speed, and your conversion rate (how many visitors are taking the desired action). Our team will also assess if the executed strategies meet the business and SEO goals you stated during the discovery phase.

    Report

    You will frequently receive a report with all the necessary information to help you stay informed about your website’s SEO performance.

    Adjust

    From the measurements we perform, we may notice areas that need improvement, which will be included in the report you receive. We will suggest strategies to consider to keep ranking higher in SERPs. 

    With your target audience’s needs and search engines always changing, it’s crucial to regularly adjust SEO techniques.

    Some Of Our Clients

    The Importance of SEO 

    While traditional advertising on TV, radio, newspapers, or magazines can help generate exposure for your business and drive traffic to your website, these methods are good for brand awareness and have limited trackability compared to other forms of digital marketing. 

    The importance of SEO for any business begins with making sure your site is discoverable by all search engines. An SEO-optimized website takes both users and search engines into consideration to drive traffic by providing relevant content that meets the needs of the user’s search.

    It’s not just about ranking anywhere on search engines, the key is to get prominent placements for your key terms that users search when they start the consumer buying journey.

    Having a good well-researched SEO strategy in place can significantly impact your website traffic and bottom line. This is why it’s important to take the time to conduct keyword research and build a relevant and effective SEO strategy for your business.

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    Building an SEO Strategy That Works

    A comprehensive SEO strategy isn’t something you can build overnight. To succeed, you’ll need to take the time to fully understand your target audience and establish a strong foundation for your online presence. 

    Levy Online can help you evaluate your current marketing strategies and provide custom recommendations based on your unique needs and goals. Our comprehensive approach to online marketing has helped hundreds of businesses boost their sales and increase their online presence for over a decade. 

    With Levy Online, you can expect to receive the following: 

    Results-Driven Approach: We take a hands-on approach with our clients, working closely with them to identify their unique business challenges and develop solutions that work in the real world. 

    Trackable Progress: Our SEO experts monitor your campaign on an ongoing basis and make improvements based on data collection and results. 

    Transparency and Communication: You’ll have direct communication with our account managers, and our team will be available to answer any questions you may have as we build your SEO strategy

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    Our Recommended Digital Services To Boost Your Online Visibility

    SEO

    Search engine optimization is a great way to boost your online visibility, as every practice is aimed at putting your website on the first page of search engines. 

    Using the right keywords ensures your target audience easily finds you upon searching their concern, backlinks from relevant websites are proof of credibility (crucial in ranking higher in search engines), and local SEO tactics, like posting localized content, can increase trustworthiness and increase search visibility.

    Optimizing your website is another SEO technique that can boost your online visibility since search engines value sites with better user experience.

    Website Development

    SEO practices can be integrated during website development. Thus, consider having a custom-built website or redesigning an existing one to boost your online visibility.

    Examples of website-related factors that search engines consider during ranking are user experience, crawlability (the ability of a search engine to access a web page and crawl its content), indexability (the ability of a search engine to analyze the content it crawls to add it to its index), page speed, mobile friendliness, and accessibility (making a website usable for everyone, regardless of disability).

    Implementing these techniques is critical to ranking higher in search engines.

    Content Marketing

    Creating content that offers value to your target audience is vital in boosting your online visibility. When you post content that’s informative and easy to understand on your website, a reader is likely to spend more time on the site and share it, which builds trust and brand awareness, aspects that are essential in helping a website rank higher in search engines.

    In addition, quality content can attract a significant number of backlinks. Relevant websites that find your content valuable are likely to link to your website. For instance, a law firm website that provides in-depth information about personal injury can get backlinks from doctors who offer car accident treatment or insurance companies. As aforementioned, backlinks are a great measure of a website’s authority and credibility. Thus, you can substantially boost your online visibility with the help of backlinks.

    Social Media Marketing

    Social media platforms, such as Facebook, Instagram, LinkedIn, X, and TikTok, are incredible for increasing a website’s online visibility. You can connect with a large audience on social media, including those who don’t primarily use search engines to find businesses, particularly the younger generations. 

    You need to understand how to use each social media channel effectively. For example, Facebook is great for articles, text updates, and longer videos, whereas Instagram can be used for short videos and photos. Besides, Facebook has a wider range of ages, while most Instagram users are from younger generations. Being aware of these aspects can help you optimize social media marketing.

    It’s vital to be active on social media to boost your online visibility. You can create a calendar on how often to post on each platform and engage with your audience, like responding to comments and messages.

    Conversion Rate Optimization

    Conversion rate optimization (CRO) focuses on increasing the number of visitors who complete a desired action, such as making a purchase, filling out a form, subscribing to an email newsletter, or signing up for a free trial. CRO typically improves user experience, which is essential in boosting online visibility. 

    Providing quality content, improving page speed, improving calls to action, and making your website easy to navigate to encourage a user to take a particular action are CRO practices that can directly impact your rankings in search engines.

    Thus, while they are separate tools, CRO and SEO always go hand in hand.

    UI/UX Design

    User interface (UI) and user experience (UX) are vital elements in SEO. A website with a good UI/UX design (one with faster loading pages, user-friendly navigation, and a responsive design for mobile devices) can be highly visible because search engines will favor it.

    Also, the chances of users spending time on or returning to a website that gives them a positive experience are high. Search engines view a high average time on a page and a good returning visitor rate as a good user experience; hence, a site is high-quality.

    Affordable SEO Packages

    As a reliable SEO company, we have different SEO packages to meet the needs and budget of every business. These packages offer different solutions. Peruse them to determine which can help you meet your business goals and desired SEO outcomes.

    Why Search Engine Optimization Is a Great Investment

    SEO is a great investment for your business, as it can lead to a better return on investment (ROI). When you hire the best SEO company, you will receive services that will substantially benefit your business.

    When your online visibility is boosted by SEO techniques, such as having a good UI/UX design, posting quality content, and optimizing social media marketing, you catch the attention of potential customers. Then, local SEO and CRO can help to convert these customers into paying ones. Therefore, your business will grow.

    A significant percentage of users don’t scroll past the first page of results. If you rank lower in search engines, you may be getting access to a small percentage of people who may be interested in your product or service. SEO puts your business in front of your target audience. This can increase your conversion rate, which will reflect in your profits.

    Why Choose Levy Online as Your SEO Company

    Levy Online offers a vast array of SEO services. We have teams of qualified experts to offer you custom solutions. Our teams will learn about the unique needs of your business to develop a detailed strategy that will allow you to achieve your goals.

    We understand the importance of SEO and how it directly impacts business growth. Thus, we will provide you with all the details you need to make an informed decision.

    For over 35 years, we have served clients worldwide. Over this period, we have learned a lot about brand visibility. We have seen changes in search engine algorithms and the needs of the target audience. Accordingly, we can help you execute strategies catering to such changes.

    Levy Online uses advanced tools and analytics to help businesses measure their SEO results. You will receive a detailed report with your results and suggestions on areas that need adjusting to maintain your top rankings in search engines.

    See How our industry-leading marketing team can help your business

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    Serving Clients in Las Vegas and Beyond 

    Levy Online adheres to the webmaster guidelines of leading search engines, such as Google, Yahoo, and Bing, to offer you consistent search engine rankings. The integrity of your brand is essential, so we always follow best practices for SEO.

    As a leading SEO agency in Las Vegas, we have helped small, medium, and enterprise-level businesses achieve top positions in Google and other search engines through our high-quality SEO strategies. Whether you’re running a local business or looking to attract international clients, we can create a customized plan to help you meet your online marketing goals.

    Frequently Asked Questions About SEO Services

    Search engine optimization (SEO) is the process of improving your website to get traffic from search engines such as Google, Bing, and Yahoo. It involves employing strategies that help you rank higher in these search engines and, in turn, catch the attention of your target audience.

    It’s an SEO-related solution offered by an SEO agency like Levy Online or in-house marketing teams. Examples of our SEO services include SEO audit, competitor analysis, keyword research, link building, on-page SEO, local SEO, and franchise SEO. 

    The prices of SEO services differ. The amount you spend can range from a few hundred dollars to thousands, depending on the quality and volume of solutions you need. It’s crucial to budget for these services monthly to plan effectively. See our SEO packages for more information.

    Yes, it’s worth it to pay for SEO services, as they will give you a better return on investment. For example, if you invest $100 in a backlink that drives traffic to your website, resulting in a customer who pays $500 to receive your services, you will have made a profit. 

    SEO services are also continuous web traffic solutions. The $100 you pay for a backlink will continue bringing in traffic. Accordingly, the profit margin from when you invested the $100 will keep increasing.

    SEO is regarded as a tool that brings organic traffic, as it targets unpaid traffic. However, this may not necessarily mean it’s better than paid advertising. Pay-per-click (PPC) marketing is a reliable tool because it provides immediate visibility. Nonetheless, SEO can be a more sustainable approach since you don’t need to keep paying to catch the attention of your target audience. 

    After employing the appropriate SEO practices for your business, you can establish credibility and brand recognition. Traffic will keep coming without you incurring ongoing costs.

    Various aspects can determine the position you rank in search engines. These include page loading speed, quality of content, backlinks, choice of keywords, user experience, internal links, domain authority, and accessibility. We will assess these factors during the analysis phase to identify how you currently rank and strategize how we can improve your rankings.

    SEO works by making changes to your website and content to boost your online visibility. It starts with developing a user-friendly website or redesigning an existing one to make it so. Our UI/UX design team can improve your website’s appearance and navigation to ensure it provides a positive user experience, which is necessary for boosting your rankings in SERPs. 

    Posting quality content that search engines value is another way to rank higher in search engines. Low-quality content that’s not valuable can negatively impact your SEO performance. You should regularly update your blog posts to keep them useful and relevant.

    Analyzing results is also part of SEO. You need to know if the executed SEO practices are performing and if you need to make improvements. Our team will provide you with adequate information about SEO from the word go.