The continued evolution of digital platforms, streaming content, and devices, as well as how people consume media, is constantly evolving. Many people have parted ways with traditional TV and cable TV, meaning advertisers are missing out on reaching audiences. With the rise of streaming services, connected TV (CTV) is quickly becoming a vital contender businesses…
One of the barriers many local small businesses face when it comes to advertising is being able to advertise on TV. The costs associated with local TV advertising spots can be fairly expensive for small business owners. In some cases, a single ad campaign could use up the business’ entire marketing budget for the year….
Many businesses, from major corporations to small local businesses, advertise on television. Reaching consumers through their favorite programs is a great way to build brand awareness and loyalty and grow your market segment. Yet, it is important to know your different options and how they work when you want to advertise on TV. Traditional TV…
What Is OTT? OTT is short for over-the-top, which refers to streaming services, such as Disney+, Peacock, Netflix, YouTube TV, and Amazon Prime. OTT also includes the growing number of FAST (free ad-support streaming TV ) services, like the Roku Channel, Pluto TV, and Tubi. Content is delivered over the internet and bypasses traditional broadcast…
